Sprint shoot pops up, makes me think

Worked recently with the good folks at Digitas Chicago and New York on project for Sprint’s mobile learning app.  Shot everything at the York Community High School, a beautiful old building in Elmhurst that offered great locations throughout.  Here’s one of of the images we did for this project, which was printed into a 3D popup with four views —

Sprint_shot1_1916d

Sprint_PopUp_ClassroomShooting this required background plates, foreground plates and some spatial pre-visualization that required I get rid of my gum before I could think it through.  This direct mail piece went to education professionals.

Sprint_PopUp_School_Office

Producer Judith Gatesman’s solid leadership kept the fast-paced shoot running smoothly, and we finished on time, on budget and in good spirits.  Thanks to the staff at York and thanks to a great production team from Digitas: Senior Producer Noah Wilker and senior art director Ryan Ruark.

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