Exact Target shoot in Chicago: Trains, pains and automobiles

Wei-and-train-g-new-crop-etcDepicting customers using Exact Target’s software on the go was the objective when we shot this campaign in downtown Chicago. Taking advantage of the city’s bustling urban views, we parked our production RV at the base of the El just south of Wacker and used the surrounding environment in a series of images for  Exact Target’s website and marketing.

Screen Shot 2013-09-19 at 10.03.08 AMBecause we wanted an active, dynamic look to the images, we incorporated movement and traffic wherever we could.  So that accounts for the train and the automobiles.  What about the pain, you ask?

You try shooting all day, shouting direction to models and crew, with the sound of an elevated train roaring overhead.  Then you talk to me about pain, my friends.  Then you talk to me about pain….

Ben-at-train2537-1cGroup-with-pad3577-1a

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