Depicting customers using Exact Target’s software on the go was the objective when we shot this campaign in downtown Chicago. Taking advantage of the city’s bustling urban views, we parked our production RV at the base of the El just south of Wacker and used the surrounding environment in a series of images for Exact Target’s website and marketing.
You try shooting all day, shouting direction to models and crew, with the sound of an elevated train roaring overhead. Then you talk to me about pain, my friends. Then you talk to me about pain….