Spent a cold couple of days in the woods of northern Michigan last spring shooting a campaign for LaCrosse Footwear that’s out now. The objective was to create some zen-like images of hunters in the environment, and Ben Seal of Seal Ideas was adamant that they not be typical hunting shots — a little more space around the subjects, focusing more on the overall experience than the kill.
The setting was the Keefer’s 700-acre game preserve, which afforded plenty of good locations.
LaCrosse will use these images and some tabletop shots we did of the boots in four ads and on the web.
That part of Michigan experiences wild swings in the weather — literally changing from snow to sunshine to cloudy and back to snow again several times a day. We preferred a cloudy look to direct sunshine, so we had to wait out the weather a bit while it decided what it was going to do. LaCrosse creative director Haven Anderson and his producer, Peter Christenberry, braved the cold with us, along with a video crew shooting footage nearby for LaCrosse.
Thanks to Brian York for his deft retouching and post-production.