Pharma portrait project for Digitas Health NYC

Digitas Health commissioned me to shoot three portraits in November for a pharma campaign, one each in Manhattan, Boston and Los Angeles.  Jenny Friedman, VP Creative Director, wanted them a bit monochromatic and warm, and done in a similar style to the Chicago streetcast portrait project I shot last year (see earlier post).

Each portrait was of a cancer survivor, and each was a delight to shoot.  Especially fun was the late Kathryn Joosten (below) of Desperate Housewives, who took a break from filming with Eva Longoria to bring her larger-than-life personality to the shoot and give us lots of great images.

We did them all in studio with a simple seamless background, then did a little post-processing to achieve the subtle look that Jenny was after.  Thanks again to Jenny for her skillful help in art directing the shoots, and art buyer Ken Zane.


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