My book Fair Culture was a big hit with the folks at the Indiana State Fair, so when they were looking for a campaign theme for this year’s fair, they asked me if they could use some of the images in their ads, billboards and TV spots. Sure, I said, as long as you give me a parking pass to the fair and all the fried twinkies I want.
Yes to both! Winning!
Not willing to leave it at that, Margaret Davidson, marketing director, asked if I’d be their Artist in Residence at the fair, too. Again yes! — but could I sleep in the air conditioned fair office instead of the cow barn? Then she explained that being Artist in Residence means having a permanent exhibit during the fair — not residing with the livestock 24/7. Well OK but I’m sad now, I told her.
Nonetheless, the fair starts tomorrow, and the exhibit is up and ready. I’ll have an opening Saturday night Aug. 4 from 6 p.m. to 9 p.m., signing books and greeting visitors.
Thanks to Matt Georgi, creative director of Asher, who created the 2012 State Fair campaign.