This is a car. Really. Imagine yourself in it.

Just finished a really fun shoot for the creatives at Nogginwerks and used this unbelievable car — a vintage BMW Isetta.  Curt Chuvalas, creative director, wanted to incorporate this and another vintage microcar in a fashion shoot for one of his retail clients.  I’ll post some of the shots from the campaign once they’re finished and released.

That’s my assistant Jeff Jeffries in the car, which opens from the front and pulls the steering wheel out of the way, then puts it back in front of you once you’re in.  Jeff wasn’t who the car makers had in mind when they built this thing…

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