Hospital campaign: “We’ve always been right in your own backyard”

Community Hospitals Network of Indiana worked with Meyer & Wallis agency to create a billboard, web and print campaign to get across the idea that there’s a CHN hospital “right in your own backyard.” M&W art director Greg Huff and I tried to strike the right balance of surprise-to-fear ratio — didn’t want the health care professionals in the ads to seem creepy or scary, but having everyone with a huge grin on their faces wouldn’t exactly advance the concept, either. These are the ones I liked best.

 

We’re working right now on some variations on this with diverse ethnic types to flesh out the campaign, which CHN is taking into the second year.

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One thought on “Hospital campaign: “We’ve always been right in your own backyard”

  1. Pingback: Billboards for hospital network: funny, fun and … quirky | Harold Lee Miller, photographer

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