Poster project for the US Tennis Association

The USTA is creating a campaign to raise awareness of the many other services it offers aside from allowing members to play in organized leagues. Art Directors Jake Leeman and James Ratliff of Vision 3 tossed around some ideas with me on how to get this idea across using real people, and we decided to shoot five environmental portraits in appropriate settings to illustrate each concept.

Above: USTA memberships support programs for inner-city youth and youth with disabilities.  Below: USTA helps create future tennis champions.

The image below relates to how the USTA helps maintain small, urban courts that fall into disrepair, one of the benefits membership supports in communities.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s