Art director Nick Reed wanted to evoke that “it’s closing in on me” feeling with this pair of images. Sort of like that feeling you get when you can’t pay the mortgage … ever. Or when you’ve been in the cubicle for a few too many hours. The client, Foreclosure Prevention Network, provides help for borrowers who get in trouble with their lenders. Images were used for billboards, posters and brochures.
I provided Nick with two sets of images: one more vibrant and one more muted. He chose to go with the muted ones.
I did the post fine-tuning on these but the heavy lifting was done by Easy Retouch in the good old UK.